Yum! Brands, parent company of KFC, Pizza Hut and Taco Bell, announced the launch of its annual World Hunger Relief effort featuring Christina Aguilera with a new public service announcement.
According to the United Nations, there are nearly 1 billion people around the world who are hungry. Yum! Brands’ World Hunger Relief effort is the world’s largest private sector hunger relief initiative, spanning more than 130 countries and territories, over 39,000 KFC, Pizza Hut and Taco Bell restaurants and nearly 1.5 million employees. The initiative began in 2007 in an effort to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief agencies.
The new PSA includes footage from Aguilera’s recent field visit to Rwanda where she witnessed the effects of hunger first hand and helped beneficiaries of WFP’s nutrition programs. Aguilera served food to hungry children who walk miles to and from school each day to receive a hot meal through WFP’s school meals program. She also traveled to a refugee camp that houses more than 18,000 people living in small man-made huts. She spent time with mothers and children at the camp and heard about how they escaped violence in the Democratic Republic of Congo. She has served as global spokesperson for Yum! Brands’ World Hunger Relief effort since 2009 where her participation has helped raise millions for WFP and other hunger relief agencies.
“I’m deeply moved by the many hungry mothers and children that I met in Rwanda,” said Aguilera. “My goal with Yum! Brands’ World Hunger Relief is to inspire as many people as possible to donate to the cause and move millions of children from hunger to hope. It’s important for people to know that for just 25 cents a day, we can feed a child in school and be part of the solution,” said Aguilera.
“We are grateful for our long-standing partnership with Yum! Brands and their World Hunger Relief campaign,” said Ertharin Cousin, Executive Director of WFP. “The campaign has provided millions of meals for the hungry poor demonstrating how, when we all take action together, even the smallest individual donation can help change a life.”
Consumers can visit HungertoHope.com, donate in KFC, Pizza Hut and Taco Bell restaurants worldwide (no purchase necessary – see calendar below for U.S. campaign dates) or text “WHR” to 90999. Every U.S. dollar raised will go directly towards WFP’s operations to fight hunger around the world. One U.S. dollar provides four meals for hungry children at school.
Yum! plans to generate the equivalent of nearly $50 million in awareness of the hunger issue through PSAs, advertising, public relations, web-based communications and in-restaurant posters. The Company’s employees and franchisees will be volunteering their time around the globe at hunger relief agencies, food banks, soup kitchens and launching fundraisers.