KFC promotes family with board game buckets

KFC Game Night

Grab the family, and gather around a bucket of chicken. That’s the plan for KFC’s latest promotion, the KFC Game Night Bucket. The family sized meal includes chicken tenders, dipping sauces, side items, and an I SPY game, attached to the bucket.

“Colonel Sanders started serving home-cooked meals to travelers at his family’s dining room table in his service station in 1930, and he quickly developed a reputation for ‘Sunday dinner served seven days a week,’” said Kevin Hochman, Chief Marketing Officer for KFC U.S. “At KFC, we’ve always prided ourselves on bringing families together over dinner, and we think the Colonel would be proud of the way the Game Night Bucket does that in a fun way.”

The I SPY franchise has been popular with children since the first book was published in 1991. Now available in a variety of merchandise, the game items to search for among a colorful jumble of objects.

Does playing together actually make a family stay together? Gimmicks like this do work (think Happy Meals or Cracker Jack), but are often seen as a stunt to mask the misgivings of the food itself. The latest #HowDoYouKFC ad campaign, which features various families shooting their dining experiences with a smart phone, raves about the food and the game. Would you be willing to try it?


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