Supermodel Kate Upton and rapper Snoop Dogg have been tapped to promote the Hot Pockets brand. The promotion features a new music video, “You Got What I Eat,” a remix of Biz Markie’s 1989 single “Just a Friend (You Got What I Need).” The video highlights the brand’s re-launch and heralds the new and improved Hot Pockets sandwiches which feature premium ingredients like 100% Angus Beef and Hickory Ham, real cheese, and buttery seasoned crusts.
“I love working with the Hot Pockets sandwiches team. They let me do what I do and bring the funk out with their message you know?” stated Snoop. “We needed to top ‘Pocket Like It’s Hot,’ and this video is so dope. It’s funnier and we got the flyest girl in it with me.”
The music video follows up last year’s viral hit, “Pocket Like It’s Hot,” which remixed Snoop’s top single “Drop It Like It’s Hot” and climbed to #4 on the AdAge viral video chart.
“Kate, Snoop and Oliver truly bring ‘Irresistibly Hot’ to life for Hot Pockets sandwiches,” said brand manager Kevin Holmes. “We’ve loved working with them on this video to showcase the premium ingredients of the new Hot Pocket sandwiches as we celebrate the biggest re-launch in our brand’s 30 year history.”
Snoop’s parody music video is among a series of innovative strategies in support of the Hot Pockets sandwiches re-launch. As part of an integrated marketing approach, Hot Pockets brand sandwiches revealed an exclusive online collaboration with the popular comedy video website, Funny Or Die, and teamed up with Jeff Mauro.
To watch more videos and other fun from the Hot Pockets re-launch, visit hotpockets.com/HotterPockets.