Hooters Turns 30


Hooters Turns 30

The beloved and reviled wing joint, Hooters, is turning 30 on Oct. 4. To celebrate the restaurant chain announced a week-long series of deals and celebrations leading up to its milestone birthday. In addition to giving away free wings for a year to guests, Hooters is calling all past and present Hooters Girls to join in the fun as birthday parties take place across the nation, doubling as a colossal Hooters Girl reunion.

On the evening of Friday, Oct. 4 numbered tickets will be distributed to Hooters party guests at each location across the country to participate in the “Hooters Free Wings Giveaway.” At 8 p.m. ET/PT in an unprecedented national TV reveal, Hooters TVs will tune into Fox Sports 1 for the announcement of the winning numbers and those guests with winning tickets will win free Hooters wings for an entire year.

Throughout the week, Hooters is thanking its guests with a series of promotions leading up to the big 30th birthday celebration:

  • Merchandise Monday, Sept. 30: Wear any Hooters merchandise item into a Hooters location and receive 30 percent off any one item of new Hooters merchandise
  • Take Me Back Tuesday, Oct. 1: Receive 30 percent off any Hooters hamburger all day
  • Wingsday Wednesday, Oct. 2: Buy 10 boneless wings and fries for just $6.99
  • Traditional Wing Thursday, Oct. 3: Enjoy 30 percent off Hooters world-famous traditional bone-in wings all day
  • 30th Birthday Party, Friday, Oct. 4: Every Hooters location will host a nation-wide 30th birthday party, including Hooters Girl reunions and the free wings for a year giveaway revealed nationally on Fox Sports 1.

The first Hooters opened October 4, 1983, in Clearwater, Fla., by the original “Hooters Six” founders, and the brand has grown to become one of the most successful dining destinations in the world. Hooters touts more than 300,000 Hooters Girl alumnae.

“Who would ever guess that the Parcheesi playing fugitives of ‘The Home for the Visually Offensive’ would see their 1983 creation in Clearwater, Fla., become an American icon and international phenomenon?” said Ed Droste, one of the original “Hooters Six” founders.

To celebrate the nostalgia of the occasion, Hooters will share photos from the past leading to present day Hooters on its Facebook page and social channels. Guests who join in the 30th birthday festivities are encouraged to share their party photos through social channels using the hashtag #StepIntoAwesome.



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