Tommy Hilfiger has debuted his Fall 2015 women’s runway collection at the Park Avenue Armory during New York Fashion Week earlier today. The collection fuses football themes and varsity motifs with Hilfiger’s classic American sportswear designs.
As a tribute to the brand’s 30th anniversary, exclusive styles that premiere on the runway will be instantly available to purchase on tommy.com.
“Our inspiration this season is rooted in one of the most iconic and inclusive American past-times: football,” said Tommy Hilfiger. “This Fall we will celebrate our 30th anniversary with limited-edition product available to our consumers the moment the look steps onto the runway.”
The limited-edition Hilfiger Collection designs are emblazoned with the number of the brand’s milestone birthday, and styles include a varsity-inspired faux fur V-neck sweater in burgundy or oyster gray, and a zip-top leather oversized clutch in five colors.
Continuing Tommy Hilfiger’s tradition of fashion week collaborations with social media innovators, the 30th anniversary sweater and clutch will debut on the Tommy Hilfiger Twitter stream, seconds before stepping onto the runway, using the popular Twitter Mirror. The only brand to host the Twitter Mirror backstage at New York Fashion Week, the partnership provides an exclusive preview of key looks in Tommy Hilfiger’s Fall 2015 runway collection.