Boy band One Direction has launched their debut fragrance “Our Moment” at more than 650 Macy’s stores across the country and on the retailer’s website. First introduced in the UK during the summer,the fragrance has been described as “vibrant and playful, fruity floral.” The band worked closely with fragrance experts in choosing their favorite scents and was involved in every step of the creation process, including the design of the bottle and packaging.
To celebrate the U.S. launch, Macy’s will host a music takeover in stores across the country tomorrow with tunes from the band’s albums, “Up All Night” and “Take Me Home.” Macy’s One Direction music takeover will also include the hit single from the band’s third studio album “Midnight Memories,” titled “Best Song Ever,” which recently won MTV’s 2013 Video Music Award for “Best Song of Summer.” Fans will also recognize some familiar voices playing on Macy’s airwaves – Harry, Liam, Louis, Niall and Zayn will join in the fun with special exclusive shout-outs to Macy’s customers that will play throughout the day.
“We know how eagerly One Direction fans have waited for the ‘Our Moment’ fragrance to launch here in the United States, and are excited to offer the collection nationwide and on macys.com,” said Martine Reardon, Macy’s chief marketing officer. “We know our customers will also have fun hearing the band’s music in our stores today, helping launch what is anticipated to be one of the most popular fragrances with our shoppers throughout the holiday gifting season.”
The collection, available in store and online, ranges in price from $15 to $59.50 and includes Eau de Parfum (available in 1.7 oz and 3.4 oz), shower gel and body wash, as well as a rollerball available only at macys.com.