Online social-driven coupon site, Groupon, has announced the new face of its health, beauty and wellness category, Favin the Beauty Maven. Favin is now highlighting her expertise across her own blog on Groupon.com. Favin will be sharing her beauty tips and tricks and providing insight into a variety of trends and treatments, with an emphasis on maintaining health, beauty and wellness on a budget. She’ll also be experimenting with a variety of treatments and will share those on her YouTube channel and other social media platforms.
“I’m excited to share all of my experiences with customers and followers alike,” said Favin the Beauty Maven. “Whether it’s a new way to reduce wrinkles, volumize lashes or clear your skin, or an in-spa or at-home treatment to calm your nerves or revitalize your soul, my goal is to bring you the very latest every day.”
In addition to Favin’s debut, Groupon has established its own Health, Beauty and Wellness Merchant Advisory Board. Composed of health, beauty and wellness merchant partners and consultants from across the United States, Groupon’s Health, Beauty and Wellness Merchant Advisory Board provides insight into regional and seasonal trends as well as industry knowledge. The Board meets on a regular basis to share information and new developments in the space.
“Over our five year history, Groupon has delighted customers with more than 25 million health, beauty and wellness treatments, and now with our new redesigned website and mobile apps with integrated search, it’s easier than ever for our customers to find beauty treatments like pedicures, facials, blow-drys in an instant or discover high-end treatments like laser hair removal or ultrasonic-cavitation treatments.”