H&M has announced its collaboration with the Coachella Valley Music & Arts Festival. H&M has sponsored the festival for the past six years and is now partnering to develop a branded collection. The partnership extends beyond the collection, with a portion of official merchandise sold will be provided by H&M.
The line will be called H&M loves Coachella Collection and will be available in approximately 350 stores in North America as well the retailer’s website, hm.com. Sales being in North America March 19th, and worldwide on March 26th.
The H&M loves Coachella collection will offer men’s and women’s clothing along with a variety of accessories. The collection will range from $4.95 to $49.95. The women’s collection focuses on a romantic trend with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide legged pants for a feminine bohemian look. For men there will be graphic t-shirts and shorts.
For those attending, H&M will have their first ever pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection, take a break indoors and enjoy an interactive experience.