Jem No Longer Truly Outrageous?

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Jem and the Holograms
Photo: Hasbro

Thirty years after the debut or Hasbro’s “Jem and the Holograms” brand launched, the franchise is finding new life on the big screen. Earlier this month, the trailer for Universal Picture’s Jem and the Holograms premiered online, with a premiere date for this October in the US. The live-action, motion picture adaptation of Jem and the Holograms has been reimagined as a contemporary take on the classic 1980s animated series. The film will be produced by Hasbro’s Allspark Pictures Banner, Blumhouse Productions, Scooter Braun Productions, directed by Jon M. Chu, and stars Aubrey Peeples.

The animated Jem and the Holograms series ran from 1985-1988 in first-run syndication and still boasts a loyal and vocal fan base. The series follows Jerrica Benton, whose discovery of Synergy, a powerful computer companion, allows her to transform from co-owner of Starlight Music into a rock star. Teaming with her sister and best friends who form JEM AND THE HOLOGRAMS, they set out to make their musical dreams come true, even as she battles against the ruthless Eric Raymond and his musical protégés The Misfits.

To complement the upcoming film, Hasbro has announced some partnerships of the film adaptation of Jem and the Holograms will be represented in a variety of lifestyle products and licensed merchandise.

“Along with the fun fashion and awesome music, the notion of being true to yourself has always been the heart of Jem and the Holograms story, and that theme is just as relevant today as it was 30 years ago,” said Simon Waters, General Manager, SVP of Entertainment and Licensing, Hasbro.

Some of the licensing deals announced thus far include a makeup line at Sephora, apparel and accessories line from Shopbop, hair dye from Manic Panic, and a line of fashion dolls from Integrity Toys.

Despite the build-up for the ‘Jem’ reboot, many, many, many, many internet critics have been blatant regarding their dislike for the film based on the trailer. Will the movie tank or does it stand a chance to capture a new generation?

Jem and the Holograms fans can get the latest brand updates at the official Facebook fan page at https://www.facebook.com/JemHologramsTV.

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